Sheri
Thomson
- Branding
As a mature graduate, I can bring past experiences in addition to my recent education. I have a background in marketing and event coordination and now an education in graphic design. I've gravitated towards brand identity and strategic approaches but always looking to learn and grow. My biggest strengths lie within problem solving but more importantly the process of implementing agile project management frameworks. The experience of teamwork, addressing the needs of others, dissecting information and ideation sessions are all supportive of inclusion and embracing diversity – bringing people together. Naturally, art brought me to design – painting abstracts and murals. Digital art is new territory for me; It’s engaging, innovative and always growing. Although new can be intimidating, it pushes me to test how far I’m willing to go. Being able to self-evaluate and reassess situations has really guided me to where I am and where I hope to be. As a future student of Advertising and Marketing Communications Management, I’m keen on learning the business side and alternate approaches to reaching the clients audiences. Having a diploma in both fields complement each other and further expand on what I can bring to the table.
I am generation
Determination
“Share your ideas, connect our voices and create signature work together!”
Example Work
Event Brand | Digital Content | Print
The client requested a brand for a singles mixer event and needs the development for marketing materials; both print and digital initiatives. The current brand doesn't attract the target market set forth by the company and they require a social strategy to achieve their goals. The brand requires that the content be engaging and composed of elements that are consistent with viewers' style which will result in public interest and generate sales.
Package Design | Rebrand | Sustainable Design
The company needs to improve their package design to minimize the impact their products have on the environment. A new package that uses sustainable materials and a revised marketing approach is needed to provide their consumers with confidence in purchasing the product. Increasing credibility by staying current with global matters of a healthy food line is needed to maintain and increase revenue.
Branding | Logo Design | Print
The client needed a logo design for their new small soap-making business. The young entrepreneur wanted something that was playful and elegant to share her personality through the design. A poster and business card was designed for distribution purposes.
Logo | Stationery | Brand Guide
The client requested a full brand design to gain a strong visual identity as a local baker within the community. The goal is to be perceived as a professional small business owner and have the capacity to market the company using various channels and platforms. A logo redesign has been requested in addition to standard brand guidelines and stationery elements.