New Body Dimensions Fitness Club that is located in Ottawa and was established in 1998. Their current logo is outdated and busy. I decided to create a more minimalistic logo that the audience will understand that is a gym and not something else.

I created my package broadcast for a gaming channel. I picked vibrant colours to make it fun and inviting. I added a lot of squares giving the effect of pixels like the retro video games. I had a hard time using the program but with the help of my instructor I was able to achieve my goal.

The design will come in four different colours, the colours are based on the intensity of the coffee for example dark roast will be in a dark can making the customer understand right away the coffee they are about to purchaseis more intense in flavour. Why the name “Tinto” is a slang word that Colombians use to order small black coffee. The name is great way create a connection with the consumers.

This project shows how I can adapt and be willing to try and explore. This piece could be used in a poster for the food event of any print media.